Insights & analysis to grow your business.
Practical articles on automation, e-commerce, and AI.

How do you choose a WhatsApp app for your Salla store?
The questions to ask any WhatsApp app on the Salla App Store before you install it — the official API or linking as a device, Meta's fees, AI, campaigns, support and the risk to your number — with ATMET Chat's answer to each.

Abandoned carts: how do you win them back on WhatsApp? A complete guide for store owners
How ATMET Chat's abandoned cart reminder works, when it reaches the customer, which plan includes it and which adds a code in the customer's name, and what stores have actually won back — in ATMET Chat's own figures.

How to make AI answer from your files (PDFs and images)
Upload your menu, price lists and brochures — as PDFs, images or video — and let AI answer your customers from them on WhatsApp. Which files it reads, how to upload them, what its answers look like, and which plan includes it.

WhatsApp customer service for businesses: how ATMET Chat helps restaurants, clinics and salons
What ATMET Chat does for a business without an online store: a team inbox, auto-replies, campaigns from an Excel file and an AI that answers from your files, with the plan each feature starts on and a 14-day free trial.

Connecting Salla to official WhatsApp
How to connect your Salla store to Meta's official WhatsApp API with ATMET Chat — from installing the app from the Salla App Store, to connecting your number while keeping the WhatsApp Business app on your phone, to the first notification your customers receive.

Connecting Shopify to WhatsApp for Arabic-speaking stores
How to connect your Shopify store to WhatsApp with ATMET Chat — installing from the Shopify App Store, using it inside Shopify admin, connecting your number and turning on the first message your customers receive, plus what works on Shopify and what doesn't.

Review requests on Salla and Zid: how do you collect your customers' reviews on WhatsApp?
How ATMET Chat's review request and per-star review replies work, why they run on Salla and Zid but not Shopify, which plan includes them, and how to word a message that asks for an honest opinion.

What is the official WhatsApp API, and when do you need it?
What Meta's official WhatsApp interface (the WhatsApp Cloud API) is, how it differs from the two WhatsApp apps, how its templates, customer service window, Meta's fees and sending limits work, and when your store or business needs it.

WhatsApp auto-reply: from keywords to AI
Two ways to answer your customers on WhatsApp automatically — keyword replies on every plan, and AI replies that understand any wording and answer from your business information — and when to choose each.

WhatsApp automation for your Salla, Zid or Shopify store: what does it do, and how do you start?
The complete guide to WhatsApp automation for online stores on Salla, Zid and Shopify — notifications, abandoned carts, campaigns, AI and reviews, which plan includes each feature, and what real stores have achieved, in ATMET Chat's own figures.

Sending bulk WhatsApp messages the official way, from an Excel file
How to send bulk WhatsApp messages to your customers from an Excel or CSV file, the official way — preparing the file, approved templates, the cost and the daily limit — without risking your number.

How much do WhatsApp Business messages cost in Saudi Arabia?
Meta's official price for every message delivered to a customer in Saudi Arabia — marketing, utility, authentication and replies — when a message is free, and what ATMET Chat adds on top.

Personal WhatsApp, the WhatsApp Business app or the official API? A full comparison
Personal WhatsApp, the WhatsApp Business app and the official API compared: what each offers and costs, when you need the API, and how to keep the app on your phone on the same number.

Coexistence: the WhatsApp Business app and the API on one number
How to keep the WhatsApp Business app on your phone and connect the same number to Meta's official WhatsApp API — what works in the app and what works through the API, what stops after you turn it on, what it costs, and how to set it up and undo it.

WhatsApp for clinics: how to organise patient questions and appointment requests
A guide for clinic owners and managers: an AI that answers patients from your service and price lists, keyword replies, reminder campaigns the clinic sends itself, and a team inbox for reception staff.

WhatsApp for real estate: how to answer every enquiry and hand it to your sales team
A guide for real estate offices, brokers and developers' sales teams to AI that answers from your project brochures, keyword replies, campaigns from an Excel file, and assigning chats to your agents.

WhatsApp for restaurants and cafés: how do you answer menu questions and reach your customers?
A guide for restaurant and café owners with no online store: AI that answers from your menu, keyword replies for opening hours and location, campaigns to past customers, and one team inbox.

WhatsApp for salons: how to handle price questions, booking requests and seasonal offers
How beauty salons and barber shops run their WhatsApp with ATMET Chat, with an AI that answers from the price list, keyword replies, seasonal offers from an Excel file and one inbox for the team.

WhatsApp marketing campaigns guide for Saudi stores
How to launch a WhatsApp campaign to your store's customers that arrives and sells — what Meta charges, how many customers you can message a day, what a number's quality rating is, and how to avoid a restriction.

Ready-made message templates: order confirmation, shipping, cart and review
Ready-to-copy WhatsApp templates for order confirmation, shipping, abandoned cart reminders and review requests, with each template's Meta category, the rules that get templates rejected, and how ATMET Chat sends them automatically.

Why does a WhatsApp number get restricted after a campaign, and how do you protect it?
What gets a WhatsApp Business number restricted after a campaign — cold lists, repeat messages, speed, the wrong category — how to protect yours, and what to do if it happens, from cases we have seen at ATMET Chat.

ATMET Chat on Zid: the WhatsApp automation playbook for your store
How to install ATMET Chat from the Zid App Market, and what it sends your customers on WhatsApp from Zid's data — order confirmations, statuses and invoices, abandoned carts, reviews and back-in-stock alerts — with the plan that includes each feature.
