WhatsApp automation for your Salla, Zid or Shopify store: what does it do, and how do you start?

Your store's customers are on WhatsApp every day: asking about products, waiting for their order confirmation, leaving carts and then forgetting them. WhatsApp automation means a lot of this happens on its own: the right message reaches the customer at the right time, questions get answered even at night, and your team is freed for what needs a person.

This guide brings together everything ATMET Chat does for your store on Salla, Zid or Shopify: what gets automated, which plan includes each feature, and what real stores have achieved so far.

What is WhatsApp automation for an online store?

It's connecting your store to your WhatsApp number so the number knows what's happening in the store and acts on it: a new order means a confirmation message, a shipped parcel means a tracking message, an abandoned cart means a reminder, and a customer's question means a reply from your store's data.

ATMET Chat is an app you install from your platform's app store, so it reads orders, customers, products and shipping status straight from the store, with no coding on your side. And you decide what is sent and when: every notification starts switched off until you turn it on and write its message.

Which platforms does ATMET Chat work on?

All three, each with its own page:

• Salla: from the Salla App Store, billed through Salla. Details on the ATMET Chat for Salla page.
• Zid: from the Zid App Market, billed through Zid. Details on the ATMET Chat for Zid page.
• Shopify: from the Shopify App Store, billed in US dollars. Details on the ATMET Chat for Shopify page.

Most features are the same on all three. The difference is what the platform itself doesn't have: Shopify has no reviews and no customer birthdays, so review requests, replies to reviews and birthday messages run on Salla and Zid — as do free-shipping coupons.

How do you connect your WhatsApp number?

From the WhatsApp page in your ATMET Chat dashboard, in two ways:

• Official WhatsApp API connection: your number connected to Meta's official WhatsApp interface, by signing in with a Facebook account and choosing your Business Portfolio. You can connect a new number for the store, or your current WhatsApp Business app number, in which case the app keeps working on your phone on the same number.
• ATMET Chat channel: your number linked by scanning a code from "Linked devices" in WhatsApp, like WhatsApp Web. Available on every plan, with no message fees.

If your number is on the WhatsApp Business app, we recommend both on the same number: campaigns go through the official connection only, and for each notification you choose the route you want. A number connected to the official API without the app can't be linked through the ATMET Chat channel. The official connection step by step — on Salla, for example — is in the guide Connecting Salla to official WhatsApp.

Which notifications do you send customers automatically?

On the Automatic notifications page you turn on what you want:

• New order: a confirmation message the moment a customer places an order.
• Order status updates: a message when an order's status changes, with one default text for every status or your own wording per status — such as Shipped, with the tracking number and link.
• Abandoned cart reminder, Review request and Replies to reviews, covered in the sections below.

You write each message yourself and add the order's details from variable buttons such as {First name} and {Order number}. On the official connection each message needs a template approved by Meta; ready-to-copy examples are in the article Ready-made message templates.

How do you recover abandoned carts?

When a customer leaves their cart, ATMET Chat sends them one WhatsApp reminder after the delay you set, with a link back to their cart exactly as they left it, and a discount coupon if you want one. Customers who already bought don't get it. Cart reminders start on the Plus plan, and the code carrying the customer's name on Pro.

Everything from timing to coupon options is in the abandoned cart guide.

How do you collect customer reviews?

On Salla and Zid, ATMET Chat asks for the customer's review after their order arrives, with a link that opens the review page directly, then replies to each review according to its stars: thanks for a high rating, an apology and an invitation to talk for a low one, and an optional coupon for whoever you choose. Review requests and replies start on the Plus plan.

Details and example messages are in the review request guide.

How do you send WhatsApp campaigns to your customers?

From the Plus plan you send WhatsApp campaigns to your store's customers or to cart abandoners, and sort them by their orders, carts and the last campaign they received. From the Pro plan you can also upload your own list from an Excel or CSV file.

Campaigns go through the official connection with approved marketing templates. Meta charges for them per message by the customer's country, paid to Meta directly with no commission from ATMET. After each campaign you see how many messages were delivered and read, and the orders and revenue that followed. Details are in the WhatsApp campaigns guide.

How does the AI reply to your customers?

From the Pro plan, the AI assistant answers your customers' WhatsApp messages from:

• your products, including any instructions you write for each product;
• their orders, answering about an order's status by order number or phone number;
• Store information, which ATMET Chat fills in from your store and you refresh with "Fetch from store", and Store policies, which you write yourself: returns, shipping and warranty;
• Main instructions you write to set its tone and limits.

When a customer needs a person, or asks for one outright, the assistant escalates the conversation to your team, and you get an alert in the dashboard, by email, and on WhatsApp if you set an alert number and your ATMET Chat channel is online. And when you reply to a customer yourself, the assistant stops replying in that conversation for a period you set.

From the Pro plan, the assistant also works in your store's widget, answering site visitors about products and policies. On the Ultra plan you can switch on, in AI settings, its understanding of the images and voice notes customers send.

What else does ATMET Chat do?

• A unified inbox for your whole team on the same number, on every plan.
• A WhatsApp button on your store, on every plan.
• New-order alerts for your staff and birthday messages (on Salla and Zid), from the Pro plan.
• Back-in-stock alerts for customers waiting on a sold-out product, a welcome for new customers, and per-teammate performance stats, on the Ultra plan.
• Keyword auto-replies from the Plus plan, and custom automation workflows you build yourself on Ultra.

Which plan suits your store?

• Plus (49 SAR a month on Salla and Zid): notifications and shipping updates, cart reminders with a temporary coupon, review requests and replies, campaigns to your store's customers, and the WhatsApp button.
• Pro (99 SAR): everything in Plus, plus the AI assistant on WhatsApp and in the widget, the code in the customer's name, campaigns from an Excel file, birthday messages and staff alerts.
• Ultra (249 SAR): everything in Pro, plus back-in-stock alerts, custom automation workflows, image and voice-note understanding, and teammate stats.

On Shopify, plans are billed in US dollars. Every plan has a 7-day free trial. Full details are on the pricing page.

What have real stores achieved with ATMET Chat?

Instead of percentages with no source, here are ATMET Chat's own figures, as shown on the merchant results page on 14 October 2026, since counting began in July 2026:

• more than 789K SAR in sales came after ATMET Chat messages;
• of which 509,132 SAR came after cart reminders, 274,665 SAR after campaigns, and 6,068 SAR after back-in-stock alerts.

An order counts when it is placed within 7 days after an ATMET Chat cart reminder, campaign or back-in-stock alert reached the same customer; cancelled orders don't count, and an order is credited to the last message only. The figures update continuously on the page, and you'll find the same for your own store on your dashboard home, under "Revenue from ATMET".

How do you start?

1. Install ATMET Chat from the Salla, Zid or Shopify app store and choose your plan.
2. Open the WhatsApp page and connect your number through the Official WhatsApp API connection — and through the ATMET Chat channel too, if your number is on the WhatsApp Business app.
3. Under Automatic notifications, turn on order confirmations and status updates, then the cart reminder.
4. From the Pro plan, fill in Store information and Main instructions, and turn on the AI assistant.

Everything a store needs is on the ATMET Chat for stores page.