Meta Pricing
WhatsApp Business API Messaging Rates
Everything you need to know about Meta's WhatsApp message pricing: message types, free windows, and the cost calculator.
Marketing
Marketing
Promotions, campaigns, coupons, marketing notifications. Sent outside the service window.
Utility
Utility
Free inside the service window
Order confirmations, shipping updates, appointment reminders. Free inside an open service window.
Authentication
Authentication
OTP codes, identity verification. Sent on demand regardless of the service window.
Customer Service
Service
Free-form messages inside an open service window (24 hours). No cost to reply to your customers.
When are messages free?
Two windows make communication with your customers completely free — understanding them saves you a lot.
Customer Service Window
Customer Service Window · 24 hours
Every time a customer messages you — whether it's an inquiry or just "Hello" — a 24-hour window opens. During this time, everything you or the AI writes is completely free, including order confirmation and shipping messages (Utility). If the customer replies again before it closes, the window resets for another 24 hours.
Real-world example
Free Entry Point Window
Free Entry Point · 72 hours
When a customer contacts you via a WhatsApp ad on Meta or a "Message us on WhatsApp" button in your ad, a free window opens for 3 full days. During this time, all message types — even marketing — are completely free.
Real-world example
Message Cost Calculator
Drag the slider or enter a value directly
Marketing messages
0.1877 SAR / msg
Utility messages (outside window)
0.0401 SAR / msg
Utility messages (inside service window)
Free inside the 24-hour service window
Authentication messages (OTP)
0.0401 SAR / msg
Estimated monthly cost for Meta messages
Paid directly to Meta — Atmet adds no fees
101.87
SAR / month
Frequently Asked Questions
Common questions everyone asks at the start
Atmet — Your Official Meta Partner
Atmet holds the official Meta partnership license in the Middle East. The customer pays Meta directly — Atmet never adds any markup or profit. Our team is ready to answer any pricing question or help you estimate your costs.