Privacy Policy.

Last updated: October 2026

1. Introduction

ATMET Establishment ("ATMET," "we," "our," or "us") operates ATMET Chat, a WhatsApp Business automation platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including our integration with the WhatsApp Business API provided by Meta Platforms, Inc. ("Meta").

By using our Services, you consent to the practices described in this policy.

2. Information We Collect

Account Information: Name, email address, business name, phone number, country, and billing address when you register.

WhatsApp Business Data: We process WhatsApp message data on your behalf through the WhatsApp Business API. This includes customer messages sent to your WhatsApp Business number and automated responses generated by our AI. You (the business) are the data controller for end-customer conversation data; we act as your data processor.

Store Integration Data: When you connect a Salla, Zid or Shopify store, we access order information, product catalogs, customer data, and shipping statuses necessary to provide automation features.

Uploaded Files: Businesses that create their account directly on atmet.app (without a Salla, Zid or Shopify store) can upload files for the AI to answer their customers from: documents (PDF, TXT and DOCX), images, videos and audio files. We store each file in our cloud storage under your account. Our cloud AI provider processes each file to extract its text, transcribe what is said in it and build a search index, which we keep in our database under your account. We use your files only to answer your own customers, never another business's customers. As with conversation data, you are the data controller for the content of your files, and we process it on your behalf.

Usage Data: Log files, IP addresses, browser type, device identifiers, pages visited, session duration, and feature interaction data.

Payment Information: Businesses that subscribe directly on atmet.app pay through Moyasar, our payment gateway. Card details are entered on Moyasar's secure payment form and handled by Moyasar under PCI DSS. We never receive, store or see full card numbers; we keep the payment amount, date and status, and a reference Moyasar issues for renewals. Merchants who subscribe through Salla, Zid or Shopify pay through that platform, and we receive only their subscription status.

3. How We Use Your Information

We use your information to:

•Provide, operate, and improve our WhatsApp automation platform

•Connect your WhatsApp Business number via the Meta Business API

•Integrate with your Salla, Zid or Shopify store and process automation triggers

•Index the files you upload so the AI can answer your customers from them

•Process subscriptions and payments through our payment gateway (Moyasar) or your app store

•Send transactional and service-related communications

•Monitor for security threats and prevent fraud

•Comply with legal obligations

•Respond to support requests

4. WhatsApp Business API & Meta

Our Services operate through the WhatsApp Business API provided by Meta Platforms, Inc. As a Meta Business Solution Provider (BSP), we are required to comply with Meta's Platform Terms, Developer Policies, and WhatsApp Business Terms of Service.

By using our Services:

•Your WhatsApp Business account data is processed subject to Meta's Privacy Policy (https://www.whatsapp.com/legal/privacy-policy)

•Message content processed through the API is subject to Meta's data handling practices

•You must comply with Meta's WhatsApp messaging guidelines and acceptable use policies

•Meta may independently receive and process data related to your use of the WhatsApp Business API

We recommend reviewing Meta's privacy documentation at https://www.facebook.com/privacy/policy/

5. Payment Processing

There are two ways to pay for ATMET Chat:

•**Directly on atmet.app.** ATMET Establishment is the seller. Payments go through Moyasar, a Saudi payment gateway that processes card data under PCI DSS. We receive the payment result, never your full card number.

•**Through an app store.** Merchants who install ATMET Chat from Salla, Zid or Shopify are billed by that platform under its own terms. We receive only your subscription status.

•We send a receipt for each direct payment.

•We handle refund requests for direct payments; approved refunds go back to the original card through Moyasar.

•ATMET does not collect or process payments between businesses and their own customers.

6. Information Sharing

We share your information only as follows:

Meta Platforms, Inc.: To provide WhatsApp Business API functionality. Data flows to Meta per their platform terms.

Payment Gateway (Moyasar): For direct subscriptions, Moyasar processes the payment details needed to complete your payment. We do not share payment data beyond what is necessary to complete your transaction.

Salla / Zid / Shopify: Store integration data is exchanged with these platforms based on your explicit authorization and the integrations you enable.

Service Providers: We engage trusted third-party providers for cloud infrastructure, AI processing, analytics, and customer support tooling, who are contractually bound to handle data securely and only for authorized purposes.

Cloudflare Turnstile: Our sign-up form on my.atmet.app uses Cloudflare Turnstile to tell people apart from automated bots. To make that check, Cloudflare processes your IP address and technical details of your browser and connection. It uses them only to detect and block bots and to improve that detection, as described in Cloudflare's Turnstile Privacy Addendum (https://www.cloudflare.com/en-gb/turnstile-privacy-policy/).

Legal Requirements: We may disclose information when required by law, court order, or government authority, or to protect the rights and safety of our users.

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

7. Data Retention

•Account data (merchants who install from Salla, Zid or Shopify): Retained for the duration of your subscription and up to 90 days after cancellation, after which it is deleted unless legally required to retain it.

•Account data (direct accounts on atmet.app): When a free trial ends unpaid, or a cancelled subscription reaches the end of its paid period, the account is locked and its WhatsApp number is disconnected. 30 days later we delete the account's data, including its conversations, contacts and uploaded files, unless we are legally required to retain it.

•Uploaded files: Kept until you delete them or your account is deleted. Deleting a file also deletes its extracted text and search index.

•WhatsApp conversation logs: Retained for 30 days by default. You may configure this period in your dashboard or request earlier deletion.

•Store integration data: Deleted within 30 days of disconnecting the integration or cancelling your subscription.

•Financial/billing records: Retained for 7 years as required by applicable tax and commercial laws. Payment transaction records are additionally subject to the retention policies of our payment processor.

•Anonymized analytics data may be retained indefinitely.

8. Your Rights

You have the right to:

•**Access** the personal data we hold about you

•**Correct** inaccurate or incomplete data

•**Delete** your data (see our Data Deletion Policy)

•**Export** your data in a portable, machine-readable format

•**Restrict** or object to certain processing activities

•**Withdraw consent** at any time where processing is based on consent

To exercise any of these rights, email us at privacy@atmet.app. We will respond within 30 days. We may need to verify your identity before processing your request.

9. Security

We implement industry-standard security measures including:

•TLS/HTTPS encryption for all data in transit

•Encryption at rest for stored data

•Role-based access controls and principle of least privilege

•Regular security audits and vulnerability assessments

•Secure development practices

While we take these measures seriously, no system is completely immune to security incidents. We will notify affected users of any material data breach as required by applicable law.

10. International Data Transfers

Our services are primarily operated from the Kingdom of Saudi Arabia. Your data may be processed or stored in data centers outside your country of residence. We ensure appropriate safeguards are in place for any international transfers, consistent with applicable data protection laws.

11. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately at privacy@atmet.app.

12. Third-Party Links

Our platform may contain links to third-party websites or services (including Meta, Salla, Zid, Shopify and Moyasar). This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by email or by posting a prominent notice on our platform before the changes take effect. Continued use of our Services after the effective date constitutes acceptance of the updated policy.

14. Contact Us

For privacy-related inquiries, data requests, or complaints:

Email: privacy@atmet.app

ATMET Establishment (مؤسسة أتمت)

Commercial Registration: 7054771048

Address: Al Khobar, Kingdom of Saudi Arabia — EADD7420